We produce everyday extraordinary pet food, but there’s so much more to our story...

As naturally curious people, we see possibilities and never settle until we find solutions that make good sense.

Always challenging status quo. We have a continuous drive for improvement to make things better.

Reinventing the ordinary, so people and their pets never have to settle.

From our little corner of New Zealand we’re proud to deliver high quality taste and nutrition to the everyday meal, with ease.

We create simple solutions that are well-rounded, balanced and delicious – making better pet food accessible to everyone. Everything your pet needs in one simple serving, you both can love

Smart solutions designed so you don’t have to work hard to improve your pet’s nutrition.

The world needs more optimism, and we want to serve up little moments of it.

Bringing a ‘can-do’ attitude to every day and every situation. Creating moments of pure positivity. Finding and sharing joy, because every life should be inspired.

Let’s live extraordinary, together.